Jewish American Heritage Month

Posted By simmons on June 4, 2017

Full service creative studio The-Artery has named Liron Ashkenazi-Eldar as its lead design director.

Ashkenazi-Eldar is the winner of a 2017 ADC Silver Cube Awardfrom The One Club, in the category 2017 Design: Typography, for her project entitled Asa Wife Zine, which was submitted via New Yorks School of Visual Arts. Ashkenazi-Eldar was also recently profiled in a story entitled 15 Artists Under 30 by the prestigious PRINT magazine.

Ashkenazi-Eldar will spearhead the formation of the new department within The-Artery that will focus on design and branding. She is developing in-house design capabilities to support the company's visual effects, experiential and virtual reality/augmented reality content, as well as website development. Looking to the future, Ashekanzi-Eldar and her team are also looking for innovative and design-based clients who are interested in working with The-Artery on creating unique projects revolving around branding, motion and art.

Liron is a truly gifted and highly talented artist whose addition to the company helps steer us in a new direction, said Deborah Sullivan, MD for The-Artery. Having her on board gives us more creative opportunities - and we are better positioned to work with clients who are specifically looking for branding and design-focused strategies. Liron will oversee this new department, also providing motion graphics, print and social campaigns.

Ashkenazi-Eldar added: I am very excited to be offering The-Arterys existing and future client base something new - the design side of things. While weve been well established for many years in the areas of production and VFX, our design team can now bring a new dimension to our company. We are seeking brand clients with strong identities so that we can offer them exciting, new, and even weird creative solutions that are not part of the traditional branding process. Thats not how were going to do that here! We will be taking a completely new approach to branding providing imagery that is more emotional and more personal, instead of just following an existing protocol. Our goal is to provide a highly immersive experience for our new brand clients.

See the article here:

Creative studio The-Artery names lead design director - Rapid TV News

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