Jewish American Heritage Month

Posted By admin on August 6, 2020

Facebook logo is displayed on a mobile phone screen photographed for illustration photo in Krakow, Poland. (Photo by Beata Zawrzel/NurPhoto, via JTA.org)

By Marcy Oster

The advertiser boycott that the Anti-Defamation League helped spearhead against Facebook last month was in some ways successful: More than 1,000 companies declined to pay for advertising on the social media platform.

But measured against the companys profits, the #StopHateForProfit campaign which the ADL led with other civil rights groups, including the NAACP had only limited effect, according to a report in the New York Times. The company reported a year-over-year increase in advertising revenue in July.

Revenue from Facebooks top 100 advertisers dropped some 12% this July over last year, the New York Timesreported, citing estimates from the advertising analytics platform Pathmatics. Nine of the 100 top advertisers had publicly announced that they would withhold paid advertising over the month, reducing their advertising dollars on Facebook to $507,500 from $26.2 million. (Several companies also reduced their advertising spending because of the coronavirus pandemic.)

The ADL worked with Facebook for years on strategies to curb hate speech online butlost patience with the companyafter Zuckerberg said he would allow Holocaust denial on the platform.

Facebook COO Sheryl Sandberg said on an earnings call Thursday that the company agreed with the goal of the boycott, to have Facebook be hate-free, according to the New York Times. CEO Mark Zuckerberg said on the call that many of the companies that boycotted Facebook during June plan to return.

One that does not isBen & Jerrys, which announced Thursday that it would continue to withhold advertising dollars through the end of the year. The decision was made to send a message, according to the report

Read the original here:
Report: Facebook Announces Increased Ad Revenue Even as ADL-led Boycott Reduced Spending - Jewish Exponent

Category: Anti-Defamation League
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